My love for words and stories led me to study linguistics. Language – its incredible power and beauty – has always been my element. I passionately wanted to teach and tried it briefly while I was still in uni. However, everything a teacher had to offer was worth next to nothing in Bulgaria in the late 1990's.

At the beginning of their story, everyone has an idea about their life that propels them forward.

But often the story has its own logic. It doesn't unfold as we imagine it. It's always different – and often better...

Sixteen years pivoting around its high standards, constantly chasing fleeting seconds. During this time, I led over 40 television projects, built my first team, and guided other teams of all sizes. Some worked in cozy office spaces, while others collaborated from thousands of kilometres apart, long before the WFH era. One day, I was creating content for six shows all on my own; the next, I was mentoring copywriters and editors working in six different languages across four countries.

Living the story felt like riding a roller-coaster – plunging into fears and darkness of the lowest lows, then soaring to beautifully spanned vistas that promised brighter tomorrows. One season, I flew with fairies and fireflies; the next, I battled dragons, witches, and goblins. At some point, one learns.

It was the time I started learning how to lead my story, often navigating without breadcrumbs or a headlamp. Learning to let go of the scary parts, smile at the bright days, and connect with everyone along the way.

In 2016, I went to live and work in the United Kingdom. I continued my involvement in the television industry, ventured into the IT sector, and worked for a global giant in television technology manufacturing.

For me, England was like the Far East for others – a catalyst, a vast sky for my new wings, and a sticky swamp where I refused to let aging thoughts and old stories pull me down. I met the world. And crossed paths with foreign witches and sages.

Yet, more significant in my story were the giants. They, too, were an episode, but also a spark – and for that, they eternally reside in the story of my heart. Giants specialize in teaching expansion and the art of archery. They showed me how to hit a goal, even if it appeared as a far-away, atomic-sized mark. Giants taught me to trust my gut, to honour my own heart and connect with others’.

And so, I learned that there is nothing scary about stories bending and turning toward foreign crossroads.

Crossroads are for exploring opportunities, meeting the world, and finding the courage to carve new avenues from old dead-ends.

Working alongside the world's largest tech giants, I learned that true leaders master both mind and heart – but keep the heart an inch closer, as this is where their genuine interest in people resides. I discovered that roles and positions hold little significance when creating meaningful and lasting change.

Changes that can shatter lives, careers, and decades of outstanding achievements can only be done beautifully and gracefully by giants who keep people close to their hearts. It was the giants who showed me that when one seeks to do good – to support, uplift, empower, and encourage others – it must be done in a way genuinely beneficial to them, not merely to serve one’s ego.

It was the giants who taught me the importance of belonging: first and foremost, to oneself, then to one's cause, and finally, to people, places, and values.

I lost my job, my strength, my focus, and my energy. A trip to Lisbon rekindled my journey and brought the story back to life. Towards the end of 2018, I realized that neither the corporate world nor my job brought me any sense of meaning or joy – for the first time in my life. I had exhausted myself with relentless efforts and inhuman discipline, all in pursuit of delivering the highest possible standard in a world that rushes forward, indifferent to the true cost of exceptional dedication and an extraordinary work ethic.

As odd as it may sound, turbulent waters offer deeper perspectives and rare opportunities to connect with oneself, as there is usually no one around – neither to help nor to distract you from the deep dive.

...that coaching unexpectedly entered my life. In 2019, I enrolled at The Coaching Academy in London, setting out on a journey that spanned over two and a half years before earning my diploma in Personal Performance Coaching. During this time, I continued to manage my full-time work commitments and looked for opportunities to apply everything I learned among my peers and friends at the office.

For 127 consecutive weekends, I prioritized studying over travelling, fun, coming home, and time spent with friends. Hundreds of hours dedicated to rigorous homework assignments, collaborative group work, in-depth theoretical studies, practical engagement with real clients, and invaluable guidance and mentorship from experienced fellow coaches and tutors.

Throughout my journey, I worked with 78 clients, from 24 different countries, accumulating over 400 hours of coaching, all while I was still in training. It was during this journey that I finally gained a clear perspective: I found my story. My meaning and purpose. My inner magic. And let the heart lead the way.

For stories run beautifully when our hearts and minds align with that inner spark that alchemizes our whole life.

In 2024 I graduated with an MA in Organizational Psychology. The mind needed to understand what the heart had already known.

Empowering peers and building strong teams have been both my purpose and my passion long before my professional journey began. There have always been admiration and deep care in my heart for the working people and the magic that creates strong teams.

I share their dreams and aspirations, for I have dreamed the same.

I know their nightmares, for I have feared those fears, too.

And I cherish the stories they tell – to themselves, to others, to the Universe, to their kids, and spouses, and friends, as my heart feels at home in every such story.

A story of the words we seek and yearn to hear. We generously offer them to others and seldom to ourselves.

Because we rarely listen to ourselves.

A story of the questions that lead us to better versions of ourselves.

A story of the tales we continue to believe long after they've aged.

A story about the stories that never happened, yet they whisper into our dreams and seep through our eyes,

because they hold the inspiration for our tomorrows.

A story of the places we belong to. Places that grant us purpose and meaning.

A story of the successes we chase. And the successes we forget about. Successes we long for, and successes

we rarely allow ourselves to celebrate.

A story about leaders who can lend us wings until we grow a pair of our own. And they never seek them back.

For talent and humanness are generous by nature.

A story of communication being the ultimate human privilege. And our greatest responsibility.

And the purest joy of feeling connected to others.

A story about lives, worlds, and businesses where people are treasure(d).

And so, my story began. Welcome to my world!